The video production environment is rapidly changing. Technology in cameras, software, search engine algorithms, mobile devices, and more are affecting what we see on television and what there is to offer for corporate video production procurement and promotional videos. Omaha Video Solutions strives to be on the cutting edge of every technological area and part of this is being in tune with the current trends. Here are a few trends we see happening right now in the video market that could affect you.
It’s that glossy, more-beautiful-than-real-life look. The car assembles right before your very eyes and then combusts into the individually engineered components. An array of makeup products sit on a crisp, white background. Computer tablets bounce playfully across the screen. We never knew our products could be so beautiful and we’re going to be seeing a lot more of it.
A lot of companies in 2011 and 2012 tried viral video with limited success. In 2013, we’re past that. It’s now an option on the table but it’s not the focus that everyone is excited about. What companies are doing more with is mobile apps and websites. Video is playing the role as content for those apps and to promote them for the goal of increasing downloads and user engagement.
Bots have long roamed the internet reading your content and indexing it. Companies fought for internet real estate by writing original, unique content that blossomed a whole industry of search-engine optimization experts. Now video is the new player that’s going to disrupt the SEO industry. These bots aren’t just reading your content, they’re watching your videos and transcribing the spoken words. Almost overnight, pages that have relevant videos are ranking higher. What does that mean for your next video? It means we really have to think about the script and plan on including a strong narration if it’s for the web. The audio quality matters and key words need to be included (and pronounced clearly). It’s a game changer and will lead to more practical, content-focused videos being produced all across the web. 2013 is the time to take advantage of it.
With these trends in mind, we should always keep in mind the basics of good video production. A good video starts with a clear goal and a concept that fits. If you’d like to talk with us about how video can make an impact for your business, we’d love to hear from you.