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"When they arrived, they already had a sense of direction given our previous collaboration, and I was excited to personally work with them again."

There is no better way to tell the story of your business than through video. Video captures emotions and creates connections with your viewers which cannot be expressed through print or web alone. Whether you own a small business or run a Fortune 500 company, we’ve got the tools you need to tell your story through […]

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"A great actor can potentially make or break a commercial’s success."

We all have those favorite commercials. From the 1990s Snapple commercial with the hamsters in hats, to the Heisenberg commercial from the 2015 Super Bowl, these commercials all resonate with viewers, and make the brands they represent memorable. Behind every great commercial is a hard working production team. This team works together to write the […]

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While doing some audio testing we recently paired up our AKG CK93 Hypercardioid against our Rode NTG-2 to see what it would sound like in our studio. The results were quite conclusive. The Rode NTG-2, while a decent workhorse (have not compared to NTG-3, but I’ve heard that one is superior), picked up quite a […]

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"What is often overlooked, however, is that there is a proper technique for using a teleprompter. It's relatively simple."

A teleprompter is a useful tool to stay on script and deliver video content. It can be used in almost any stationary setting. A teleprompter is the ideal solution when you need to talk directly into the camera which is done to address the viewer in a personal way. With recent improvements in screen technology, […]

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Do you ever think about your company’s story? It’s partly your history and how you got started, but its also something that’s unraveling right now. It digs deep into the purpose of your company, why your employees come to work every day, and why anyone should care. Your story identifies the need for your value […]

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We’ve learned a lot from being in the video industry and consuming the media around us every day. These are the top three mistakes we see businesses make when using videos for online marketing. 1. No idea what to do after making the video I spoke with a business owner at the Buy the Big […]

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Before you start making videos for your blog or other social media outlets, make sure to think about your target market and what they would probably be interested in. For instance, on our blog we center all posts around the idea of “video for business.” If we focused on just “video,” we would be wasting […]

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It is important to balance your social media posts between various types of media. For example, if you only post videos, you will be neglecting the aspect of search engine optimization. The same is true of posting only pictures. However, posting plain text content without visuals can limit the time visitors spend on your page […]

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